Elementor #2388

1000 words

Individual Report – Comparative analysis of the relationship between transport and tourism

value 20%

Task Description

This assignment requires each student to write an individual report based around a case study that demonstrates the relationship between transport and tourism through an in-depth comparative analysis of the Hop-on Hopoff bus tour in Melbourne with Captain Cook Hop-on Hop-off ferry service in Sydney. The analysis and evaluation should consider the following elements:

a) A detailed comparison of the strengths and weaknesses of both products, service offered and the overall experiences from the tourist’s viewpoint.

b) An evaluation of how both products are currently integrated into transport and tourism systems.

c) Recommendations to improve the existing products, service levels and the overall visitor experience.

d) Evidence of the application of relevant tourism and transport management theories and concepts to the case study, drawing on appropriate supporting examples, and discussing any implications and issues arising.

The report should include the following:

• A Title Page with your name and student number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment;
• An Executive Summary which includes the main findings and recommendations of the report;
• A Table of Contents with section numbers, section titles/headings and page numbers;
• A brief Introduction that provides an overview of the bus and ferry services
• The Main Body of the report in sections, which should include the following elements: o

A detailed comparison of the strengths and weaknesses of both products, services offered and the overall experiences from the tourist’s viewpoint.

An evaluation of how both products are currently integrated into Melbourne’s and Sydney’s transport and tourism systems, linked to tourism and transport management theories and concepts.

A Conclusion, which summarises the key findings and briefly discusses any recommendations and implications arising from the analysis;

A Reference List and in-text referencing in APA Referencing Style with a minimum of four (4) academic journal articles, texts (e.g. the prescribed text), government sources and relevant media sources (e.g. newspaper articles, trade publications) to support your discussion; and

Any relevant Appendices (e.g. maps, illustrations, statistics).

The report should be based on research evidence rather than personal opinion. Use relevant examples to strengthen your analysis and to support your arguments.

Criteria used to grade this task:

• Provide a detailed comparison of the strengths and the weaknesses of various transport products, SUBJECT GUIDE – THT2105 Tourism and Transport (Sem 1 2020)
• U:\ADMIN\Assessment Guides 14/04/2020 9:03 PM service levels and the experiences associated with them;
• Subject ; Transport and Tourism
• Analyse the transport and tourism systems of a location and how transport products are integrated;
• Provide recommendations to improve the existing products, service levels and the overall visitor experience and to better integrate them into transport and tourism systems.
• Apply the relevant tourism and transport management theories and concepts to the case study, drawing on appropriate supporting examples, and discussing any implications and issues arising.
• Present your ideas and findings in writing using APA referencing style.